Doing it better

We are Annu

It began with some friends, a pair of glasses and a singular vision; to do it better.

Annu is a collection of international designers, thinkers and makers who came together through a shared optimism and a sense of purpose. To create something unique and significant that positively affects people’s lives. For us, this means building a fun, creative, open-minded brand that puts people first and supports creativity in all its forms.

We recognise it isn’t enough to be just a brand or have a great product. We have to be much more than this. We need design made to last, with minimal environmental impact, that is stylish and irreplaceable; something that people can keep and cherish and use, again and again.